Mastered Positioning Online & Offline

Welcome Back Fellow Top Guns,

Today's post covers something very important to your overall success.  What's the difference between you and the guy or gal who's standing on stage?

For one. Some are hired players.

Two -- the heavy hitters who are silently making a killing are working so quietly that you wouldn't know they exist. That's because we have some folks who aren't so open to the "newer ways of conducting business" and they're a bit fussy about it.

That's ok. This is NOT about us VS. THEM.

This is about improving things that haven't been working as well as we'd hope for the past 5 years.

This is about putting information into anyone's hands who want to honestly learn and apply what they know with success!


Assumption #1 - What Do You Have Going For Yourself Online?

For most people, it's not much. I say this with care and respect. Don't worry. There are viable solutions that you don't even have to pay for.

Let's assume that you're a high player who's been around the block and let's say that you have your own independent website.  If so -- excellent job ! 

If not -- we're going to take care of that by getting you started online.


Postioning Is Using Your Name Instead of Someone Elses's

In my last post, I mentioned that people only buy in the presence of true mastery.  Maybe you missed that part.  So the guy or gal standing on stage are people who have the ability to talk to others in a crowd.

Big deal.

Well...it is if you're the one who's standing up there.

Now...let's get to average Jane and Joe..., the newest distributors in the line up.

Your upline does want to see you succeed. That is true.

You're trusting and you naturally want information from someone who knows what's going on, but even if you were just consuming your companies products, you wouldn't want a trainee upline, would you? Not really. That's understandable.

So the same deal applies to you, the new distributor. You've got to use only your name on everything you do.  Do it with zest and be ok with it...because that's how people think and purchase.

So... how would you feel if I told you that we could begin TODAY to position you as the expert you are...say in your MLM... moving a health juice or a financial service of some type...or identity theft prevention...whatever it may be?  You'd be pretty excited, right?

I was.

Now..., let's say that you're seasoned and you're doing well, but you've hit the glass ceiling and you don't know why you can't make that breakthrough.

YOU DID'NT DO ANYTHING WRONG.

Are you sitting down?  The only thing you need to do is to update your skills a bit.  That's it.  But.., you want to tap into accurate marketing information.  You don't need a ton of tools that won't help you move from point A to point B. 

And..,

You will require further positioning (only the biggest marketers use). So how are you going to do that if you don't have anything published under your name?  I may be taking an excessive turn here by recommending this...so just hang with me for now.

Here's the thing.  If you had just a few things appearing "on screen" listed under your name...or let's say that you cut/paste someone else's grand article, you've just positioned the other person.

Don't do that. I'm saying this with love as goofy as it sounds.  Don't. You're worth more than you know.  You deserve to put your name up in lights.

Wouldn't it stand to reason that if you did this, day in and day out, week in and week out, without fail, eventually people would begin to see you in a very different light. Sure! Of course they would.

You're out there publishing by using your own words..., connecting to others through your personality when we have a ton of people online cutting/pasting someone else.  Use your personality. Be different.

And..if you did those things..., wouldn't it stand to reason that you would be way ahead of many distributors who weren't doing that? 

I will tell you why.

I publish articles in one of the world's largest, most interactive marketing forums (not to brag)...but to say a lot of people spend their time reading about my content.

That's it.

They're on one side of the screen.

You're on the other side. You're going to have a big advantage.


Are You A Laggard Called the Late Adopter?

Let's assume you're between the ages of ...40 - 49 and let's assume you're a Boomer.  30% of Boomers are online.  That's it !

I'll let you in on a little secret.  At one time, I was a "laggard".  Then, I hit the wall and it was a blessing.

I had to make changes and fast.


What Happens If You Put Multiple Blogs Up?

So ask yourself..., what would happen if you formed several blogs under your name?  I'm talking about blogs that will be relevant....and this part takes time because you'll make mistakes.

Let's say you're moving dog food. You'd have one blog written about what dogs like and don't like to eat..., and you'd talk about training your dog to walk beside you better, and maybe you'd talk about what veterinarians look for when a dog has heart worms. It's content like this that people want. They love "How To" information.

And..then...let's say that you had another service that merged well with dog food and vet care. Let's say that it had more to do with dog houses...so you put up a blog that talked only about the different types of dog houses that one could find online...or you talked about ways to paint a dog house so you'd only have to do it once every 3 years.

And..., what would happen if you put out some articles ...say online...carrying your name, totalling about 150 or so in number?  Take a deep breath because I'm not here to scare you.  I mean...I'm here and when I first started, I had a lot I had to learn.

If I can do it, so can you.

And... if you're still freaking out by saying..., "I can't do that.  My company prohibits this kind of activity"!

Bunk.

I'll tell you that there are real and plausible alternatives that are so powerful you'll kick yourself because you didn't learn about these basics early on.  So it's not your fault.  Let me say that much.

We have a huge number of senior distributors who don't really know the first thing about Internet business so that's why they say, "Work the warm market". It sounds easier but is it really? 

Now.., you don't have to be the one who will say..., "I don't know about that". That's why I'm here.  Ok.  Now just take it a step further by keeping an open mind.

Ask yourself -- what would happen if you had a few blogs of your own and you form some really neat information that people could enjoy ...say on a website? You don't even have to write from scratch because you wrote 150 articles months ago..., you've tested those articles to see who clicks what (and you can do this with blogger and other blogging sites), and now you know what people are looking for.

Guess what? You've just tested content destined to appear on your website? See how it works? I can see your wheels turning. Hang with me.

I am sharing stuff that's so viable, it will make your skin crawl...and yes...I've had some marketers "yell at me" for giving away their secrets.

Again...bunk.

You're what counts.

Now...see yourself on my side of the screen. The only difference is -- you're where you're at...and I'm where I'm at. What's the difference?

Positioning.

That's all it is.

Now...there's that maternal side of your logical mind that says, "Hey wait a minute". So if you're on the other side of this screen and you're visiting with me right now, "How do I know that I can trust you"?

You don't. Not yet. That's why you want to take your time. Give me time to prove myself to you. Make me work for you. Do the same with your MLM.

Above all -- use your mind to open your world up further..., but do it with care. Never give away your power to anyone if your gut is "hurting you". That's your guts way of saying, "This information is not meant for you".

If you still feel open and clear, then proceed.

Now... so let's say -- you have some blogs..., and you have some articles...and now you've got some proven content for your website.

Think BIG numbers and don't get lost in some of the dreaded stories you've heard from other uplines (who probably did lost their shirts and shorts at Google). A lot of good people have been there.  They just weren't prepared for what had to happen (lots of ads...plenty of testing...patience, learning...and some discomfort).

We humans don't like change so we fight the process.

Firstly, you don't have to step into paid advertising for one.  I talk about this reality in my next post titled, Pay-Per-Click Advertising, Does It Work"? So...stay tuned.

Secondly, it costs you time and research to get these blogs going.

You don't have to pay for these accounts ! They're free.

And..., in time..., you will become the hunted because you will be appearing on the "other side of this screen" when many are not here ..., writing to people who want to know more about what you have to offer.

I'll give you a few more hints.  You have to offer the public what they demand.  They want content rich information that answers present needs so it takes work to find solutions they can really use without adding fluff.


Consider Some Use of the Net

If you're a traditionalist, that's ok.  I'm just saying..., it won't hurt you look at other possibilities.

If you don't consider supplementing what you're already doing, you can only continue to work your warm market for so long before the well dries.  It's just a law about business. 

Sooner or later, you'll have to hit the open  market.  And..., it's no big deal.  It just some reworking your messages (by phone) and that's where I can help. It takes additional confidence in your abilities (and you really do have that already).  So, the best part is -- you don't have to work a cold, cold market.

Hint: Again...I'm here.  Over time, I'm warming myself up to you.  You see? That's what articles and blogs and websites do. They get people used to you.


Two Sources For Starters Online By Greatest Popularity

blogger.com
wordpress.com

A fair number of your fellow network marketers have hopped online...and direct response marketers (that's us) know that we'll be hit by a ton of MLM'ers cross-recruiting everyone else if we hit the free sites.

You Don't Have to Be a Tekkie

Wordpress is easiest to use.  Blogger takes more thought. 

How I learned -- I just started clicking and saving content in Word documents.  If you don't know how to do that, then we start with simple e-mails. Working and reworking. 

Start with one-on-one prospecting.

Just work on connecting to people each day.

Keep it going...for one month, two months, three..and so on.

Then.., things will begin to happen by year 1.  It takes time.


Then plink around some of your favorite sites that aren't MLM. You're after sites that show you patterns of content..., looking at how content is organized and looking at where links appear and don't appear.

Then...look at your favorite blogs. Note links and connections.  Note structures and formats.  Note everything.

That's what I did.

In about 4 months of doing, doing, doing, I had figured out both blogging platforms I'm sharing with you here.

To find something worthy of writing about, you have to look for content that's fascinating to you.  Let's say that you're moving a health/wellness juice..again...and you have access to the huge corporate library. But..., you could spout product knowledge all day long and people would get lost in the translation.

So again...your content should key into their true needs.  You do that by finding out what they're trying to solve.

Head to the forums. Never mind the complaints. You're after who's asking for how, how often, and in what frequency. Get the bigger picture? Then..., find content that will answer those woes. You've just created the first phase in what will be more than a website!

Hint: Let's say that your juice solved 'joint pain'... and let's say that you've stumbled upon a number of people in person or online who have joint pain.  So.., you asked them if you could "interview them" for information.  Now.., you'll be more successful in obtaining pointers if you don't pressure these folks to buy. You can even call people "by survey only"...and they'll take the time to answer your questions! Try this. It works...but thank them for their time and try to be brief.

Look for information you can act upon later as you zero in on "a hot market". That's what you're after. So.., you start asking questions about...

1) How long has that person endured their joint pain?
2) Are they paying for pain meds or more expensive remedies prescribed by their doctors?
3) Do they like paying a lot of money for this stuff?
4) Would they like to find a better way to solve their joint pain tapping into natural remedies?
5) How has their suffering impacted their quality of life? 
6) Have they lost time from work or have their family lives suffered as a result of limited mobility?
7) Would they like to know how they can get their products delivered right to them without the hassle
of calling customer service on the phone?

It's stuff like that. These questions guide you.  Then.., you find a variety of articles people would like to read on.... "How Much People Spend On Pain Meds Annually Masking Osteoarthritis". Then.., you would find an article that talks about "Money Saved By Tapping Into Alternative Herbs or Remedies". And.., you would find an article that addresses, "Ways to Reduce Osteoarthritic Pain While Increasing Your Quality of Life"...or something along those lines.  Now..., put those articles on a blog.

That's positioning. When you learn to do something like this (and more), you will have people approaching you ...asking..., "What are you doing, how can I get this...or how can I join you"?

Stay tuned for more in the coming weeks ahead.

Supporting Your Success Using Proven Top Gun Means,

B. Brinkmeyer
"Fix-My-Broken Business" Home Repair Specialist