Hi there guys and gals.
In my work, I teach Internet marketing online, and I work with 3 types of burgeoning marketers:
1) MLM'ers
2) Affiliate (Online Marketers)
3) A Blend of Both
What I'm about to share with you is NOT a poke or a steady stream of mean jabs. I have some fabulous friends in network marketing and in affiliate marketing, but I have to tell you what's not working ...if at all.
It kills me to see so many good hearts taken in by the baloney they encounter online. By saying this much, what I'm really saying is this much:
A) Anytime you get involved in a network marketing company or an affiliate marketer only paying out 9% commissions to..., forget it. There comes a time where you have to demand better pay...like 65% returns on your time... (NOTE: Look for Part B Further Down...it's the part where you have to get your presence online.)
AND... you have to showcase something special or unique about yourself. That's what gets you noticed!
Why?
Think about a ton of websites online that look the same. Network marketers come to me all the time and they ask, "So how do I form my own MLM?" Then they show me this cruddy website connected to a major company. Please hang on tight -- I'm about to give you a major market secret gurus do NOT share.
The challenge with a lot of people...MLM or affiliates or both... is this -- they all have identical sites. In the online world, you must have 2 things:
1) your own website where you control all of your content
2) your own products
3) ok -- and your own accompanying blog so you can attract people, sift and sort, and send the most serious ones to your website.
So affiliates say..."Well this is a good deal". It may be. You just have to look at your marketing from a unique place. There's only 1 of you out there. Sure..., even if you change the name on a corporate site or you change the look of the site here and there..., what you will see from one site to another is "same ole'...same ole'". That's watering down the work for everyone involved.
Shift Your Thinking
Now....go back to elementary school and high school. I will let you in an another secret. You know the people who graduate tops in their university programs? Well -- those people are hired by companies...not by educational systems. It is for this simple reason ...most universities are paid by companies to churn out employees. Employees can become wealthy if they scrimp and save every penny they make during the course of a lifetime, but even then ...those days have changed.
So what you're after are ways to create the highest pay for real skills delivered, but I'm not talking about some of the Wall Street brokers who got major bonuses delivered for doing very little. It happened.
What you were intially taught at school levels is now holding you back. That's because our systems are outdated and they're teaching content which applied to another time -- citing the Industrial Age -- where you picked 1 career and you worked that path until you died.
A lot of high powered entrepreneurs are barely making their way into school systems...teaching what they know. In a majority of cases, this is not the common case. By and large, what you were initially taught early on was "tight-box thinking" so it's no wonder that you've hit big brick walls when you want to strike it out on your own. In order to make a successful go of your business, you must challenge much of what you thought was true.
Online Realities Are Opposite
Now...here's the kicker. It took me 3 years to reprogram much of what I ever learned...through college and even into business school beyond. Online -- you have a very different reality. There are some amazing people online, and they are working like dogs to educate others..., but... with that kind of help, there is the need to show others how to position themselves. In successful business, once you're positioned as a true expert, you don' t have to fight for a close. You don't have to chase people either. It's that way offline too.
If You're Purchasing Online
Now if you're scanning the net and you're interested in a purchase, you'd often look for a specific product or brand you know will perform. It's the same way with someone you want to mentor you in your online business. We have lot of people presenting identical websites, but that's really only doing one thing..., they're positioning the company or a very tight group of successful people. Google dislikes these 2 things most!
- Identical sites taking up cyberspace
- A bunch of sites advertising the biz opp
- Lead with your product and it's benefits -- it's the only thing that pays.
Google's Viewpoint
Now...think about online commerce from Google's point of view. Consumers want selection, variety and major value at a decent, negotiated price. Google has lost advertisers galore, and they need to boost their numbers. If they're going to meet needs on both sides of any business transaction, they have to toughen advertising messages with things people want most...at prices consumers can pay. If you master this formula, you have it made. To do that, you must know what's involved online to do just that.
What Google Sees With Affiliates and MLM'ers ...
Is what I call an extended marketing plan...moving from offline business to the same old online message. Both marketing channels have to change their messages to reflect changing consumer needs..., and they have to do it consistently as they place their ads online to attract the right consumers to their products.
Google sees --
- Identical offers
- MLM sites galore -- flashy cars..., big money images, happy faces, sandy beaches, "success for no work"..., someone holding his/her hands in the air while standing on the mountain, and that casual promise that "we'll give you the moon if you hand over your money to this company"...
Your Solution?
Be the Top 1%. Harness a proven blueprint where more of that systems graduates make it successfully online. If only 1 out of 2,000 ever take action, that's going to guide the numbers of successful people near the top so these people will be rare.
What If I Don't Know How To Be Different?
This part takes time. It involves study, interaction with other marketers, lots of help, and work. The solution arrives when you are in the middle of something else -- call it "Life's Quirks". And in time...if you haven't found a way to be different, ask your associates. You must develop a network online that will interact back with you. If that falters, then what you're after is being genuine. Deliver your genuine side to sincerely help the most serious business owners and/or marketers. When you do that, you will stand out, and
a solid website of your own will help.
What About Leading With My Biz Opp?
When individuals lead with "the business opportunity" online, Google again doesn't like this marketing angle. It's too tricky for consumers to realize when many don't think at this level.
My Company Does This So Why Can't I?
True. They have greenbacks and as major industries, they lobby on behalf of their own business agendas to point the FTC head the other way. Our American system is based on 2 things: 1) moving products at consumer levels...(consumer-based business model)...and 2) Working the federal lobbying system for money.
Your Strengths Will Be
Putting numbers in your favor. You do have to be much smarter than the average bear..think outside of traditional systems, try not to get boxed in by any one major company, and brand yourself.
It Starts With
* Forming your own call
* Pasting your name all over everything
* Working with people who "work back with you"
* Finding the place where major help is provided ...where you don't get baloney in return whenever you ask a question
* Being persistent and not taking "NO" for an answer!
* Keeping another job going while you learn, grow, and master your marketing -- ( I won't tell you otherwise).
Masterful Positioning
This term...called masterful positioning is the only thing that's different from you and say...the successful guy or gal sitting at the top of life. They have spent more time in the trenches, and they have learned to prospect, recruit, and close deals. It took me about 2 shakes of a rabbit's tail to know that I had to brand my own name for starters..., and you should too.
In MLM -- you must brand your name.
In Affiliate Marketing -- use your first name.
If you do both -- brand your system.
Anytime you put anyone's name on anything, it should be your own name (alias..pen name...or your logo...whatever you prefer). That's how it is when people buy something. It has to do with "growing brand awareness" so you're it!
Brand Yourself And Do It So Often
...that people talk about you at home. If you're saying..."Yeah...but this all sounds great...but I need to get paid"! I hear you. Keep the other job going, but don't give up on your dream. You will be able to do this when you specialize in something people really need. That part is very big and most important. You can do it, and it will take effort and time..., and you can do it in network marketing and affiliate marketing!
Take everything in baby steps, be true to yourself and others, and the help will come to you + profound solutions.
Pulling in Laws of Attraction and Mastered Communication
Your biggest solutions connected to your success already sit in the palm of your hand.
The ultimate reality is already inside of you -- connected to major solutions. It's out there in life, but you have to attract it to you.
Others help direct you to the sources you can pick and choose.
If you keep your "old brain in check", challenge everything you've been taught in life to make room for the new stuff and new people entering.
You'll hit roadblocks until you become a true expert...so this is where you must be tenacious.
You'll run into people "who should know better but don't"..., but don't let that reality stop you. The real power will be YOU ...all along the way! It usually won't be someone else unless you have a few people who steadily work with you. In that case, then the working relationship is profound.
Then,,,stay positive..talk to yourself in +++ ways..., tell yourself daily that your best solutions appear when you are most open. Draw the new information to you, and be willing to periodically revisit what you've been doing. If you're getting same results, then you have to step back and alter your strategy.
Invest some of your effort and $$ back into yourself. You can't do it on nothing.
Then.., find out what works online, learn from others online, pick up new skills and educate yourself in ongoing ways. You don't have to join a university program for 30 years to do it, nor do you have to buy into some $5,000 guru plan giving you very little (like no support or real technical stuff...the stuff that truly does do the heavy lifting for you).
HINT: Get your own domain and web hosting!
B) You must develop your own unique web presence!
If you are moving "MLM online or affiliate sites". They do look the same so you're really after the ability to personalize content appearing in your name.
AGAIN:
Online -- your uniqueness is your biggest advantage. Google likes this fact... and so do consumers because it gives them freedom to pick and choose who they want to do business with most.
So hang in there and please stay tuned for more content. I am working with a power force of marketers, but it takes time to coallate the content, rewrite it here and there, and send it to you.
Lastly, feel free to offer your comments or suggestions so I can help you better. I keep your contact information confidential. You won't be hounded by phone, nor will you be closed into some major biz opp. I'm talking about offering you accurate help, by showing you WHAT you need to wrap your hands around as it pertains to classic marketing and business content consumers will want and pay for!
Feel free to join my monthly marketing newsletter where I bring you "Insider Information" aimed at helping you build your business.
Toasting Your Success Online!
B. Brinkmeyer, MBA
Internet Marketing Mentor/Teacher
