Welcome Powerhouse Network Marketers,
This is the first in a series of what will be unusual content designed to put you ahead of the vast majority.
If you apply yourself consistently and you sincerely care about improving other peoples' lives, this vault is for you. I call this my Secret MLM Success Vault.
I know you're constantly inundated with a ton of marketing information... so let's get to it.
You're about to read something a lot of other marketers miss. This information means the difference between being 'ok'...and being 'world-class'..., but it applies to seasoned industry veterans and newbies alike.
Just in case you're a newbie, that's ok. This information ...when applied correctly will absolutely help you build success beyond levels you'd typically imagine.
Autoresponder Mastery -- In Series
I will offer tips, tricks and techniques in future posts to help you build multiple contact lists, but for now, let's get into the heads of people who will want your services.
For those of you who have been using this tool for a while, you know what this tool does. It's something you've used in conjunction with your company. Did you know that you can own your own autoresponder for less than $20/month? No kidding. It even frees you from using your MLM's expensive system to build a list that they own and will not allow you to transfer (in the event your current MLM doesn't work out).
Best Use
The best use of this tool is to fill up someone's emotional bank account. Read on.
If You're Not Sure What An Autoresponder Means To You For Top Success
When I was new to marketing, I said..."What in the heck is it..., how do you use it, and why do I need it"?
In this MLM vault, I will bring you special mastered tips, tricks, tools and techniques the Top 5%.. but
don't necessarily speak about...., unless you hand them $10,000K.
Build Your List At Golden Levels
You build a loyal following by building the emotional bank accounts of your prospects/clients.
You're after an exclusive list of contacts who will use your own unique services...going beyond mere product
consumption or going way beyond joint ventures that don't last for a variety of silly reasons.
If you've ever wondered how to position yourself for grander times ahead, then we're getting into writing your own books or even owning your own line of products (someday...where full profits reside)..., even sponsoring seminars taught by you at Inner Circle Levels. But that's a topic for another day.
We start by expanding your general list to hit golden, repeat buyers. It all starts by filling up a special bank account people have... while you're interacting with them.
If You're Not Yet Using Your Own Autoresponder
If you're not using your own autoresponder, it takes time to get into this tool. You're after unique content that's rich and valuable. Build your content and then build your list.
If you're opposedv to using an independent autoresponder (not built into the MLMsystem you're currently using), you're missing out on the one thing that will really make a big difference in your life.
It's about building and owning your own list.
This tool builds the list while building the special account.
It's how you also establish future associate connections I call profound business relationships.
People Will Seek You Out
Here's why a lot of network marketers use social networking. They're building their lists. But..., when they don't have an autoresponder, they're stuck. They don't have legal permission to visit with that list on an ongoing basis. In my book, that's a big business risk no one can overlook.
And...let's say that you catch on to what others are doing at Top Gun levels, and you decide to form your own webwork of resources tprospects can access. You need an autoresponder for that kind of effort.
When applied to the right audiences, this tool gives you numerous chances to help others in ways you couldn't typically imagine now. It goes beyond "belly-to-belly marketing". It gives you time to find solutions others haven't been able to solve. Let's get into the special bank account.
Meet Perry Marshall
You may know about this person. You may not. If you market yourself online (in paid realms), this is one resource you'll need.
Perry is the definitive author on Google Adwords..., and to this day, he surpasses much of what's been published on the subject of pay-per-click advertising. Perry tells you how you can best use the autoresponder to build your golden buyer list.
"Imagine that before you ask a girl out on a date, you go to her father and ask his permission first. (Yes, there are still rare young men who do that.)
How does dad want his daughter to be treated? He may tell you. And he'll respect you greatly because you asked. He may even go to bat for you later if she entertains doubts about you :^)
Imagine treating people on your email list with the same level of dignity and respect that daddy wants
for his 16 year-old girl.
And... think of your opt-in page or "squeeze page" as a place where you request permission to begin to make deposits into someone's emotional bank account.
Successful relationships, even via email, are not speed seduction.... They're a lot more like courtship and marriage.
The best feeling that your customers can have about your emails is, "Hey, every time I open his/her emails, I'm always glad I took the time to read them." If they consistently feel that way, you;ll acquire a loyal following. When you want to or need to move something, you have an eager audience.
What's The Best Way To Use Your Autoresponder?
The highest purpose of every email you send is.... what? What would YOU guess the answer is?
In my opinion, the purpose of the email you send today is:
To make sure your customer still wants to read the NEXT one you send them after that. Sure, the motivation could be because you tell a cliffhanger story or something. But that's a mere tactic. There's an even better and larger principle, though:
*Fill their emotional bank account.*
Stephen Covey's book Seven Habits of Highly Effective People explains that there's an emotional
bank account for everyone we have a relationship with. We're either making deposits or withdrawals,
and when there are more withdrawals than deposits, the relationship dies. (DELETE. UNSUBSCRIBE.
STOP SENDING ME THESE !@#$% EMAILS.)
When the balance in that bank account is grows over time, the relationship strengthens and it becomes possible to do 'heavy lifting.' This person becomes someone you can rely on to come through for you
in a pinch, and vise-versa.
You of course would like your prospects and customers to do business with you. I would like you
to consider the gravity of what it is they really expect from you in exchange for their money:
There is some change they want in their life. How are they going to trust you to help them make that
change? How big of a deal is this to them, really? If they get burned in their quest to solve this problem,
what does it cost them? (It's probably more than money. There is likely significant time and opportunity cost as well.)
What if your solution is a blind alley? What alternatives may be permanently closed off to them?
The most amateur marketing mistake is attempting to withdraw before a deposit is made. In total, your
emails should give FAR more than they take", (Marshall, P. , 2009).
If you would like to offer feedback or include unusual insights to increase the intrinsic value of this vault, feel free to leave comments or suggestions. More heads are always better than one!
Supporting Your Success Using Proven Marketing Means,
Barbara Brinkmeyer, CEO Brinkmeyer Enterprises
Internet Marketing Mentor
barbarabrinkmeyer@yahoo.com
http://bb-home-based-business.blogspot.com/
barbarabrinkmeyer@yahoo.com
http://bb-home-based-business.blogspot.com/
(719) 219 - 6722
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